RAMA WORKS Storefront
May 1, 2024
Type:
Contract
Role:
UI Design, UX Design, Media
Platform:
Laptop, Tablet, Mobile
Design Tools:
Shopify, Liquid, CSS, Figma, Adobe CS
Full storefront redesign to improve conversion and engagement with customers.
01
Context
RAMA WORKS' site was outdated and lacked a lot of core functionality that newer e-commerce stores had. It also did a poor job of showcasing new product releases, and provided a difficult interface for returning customers to view and adjust their orders.
For this project, I built the frontend of the site, incorporating new logos and typography that helped to solidify the branding, while building sleek hero banners to showcase flagship products better.
02
Outlined Problems
Navbar links sending customers to a separate domain that is not tied to the Shopify webstore; breaking user journey and decreasing conversion.
Outdated theme, hindering the ability to showcase new product releases and delivery accurate product descriptions.
Clunky user-interface, inhibiting returning customers' ability to view their existing orders, or make changes to personal details like addresses.
03
Solution
Complete overhaul of the storefront and it's theme.
Establish new logos and supporting typography to use across the site.
Build custom components allowing for better customer support, and proper display of crucial information about products.