Young Transport Professionals
Jul 2, 2025
Type:
Contract
Role:
UI design, UX design, brand design, graphic design, media
Platform:
Laptop, Tablet, Mobile
Design Tools:
Figma, Framer, Adobe CS, Zapier, Mailchimp
Re-establishing a brand's identity to help a community of transport professionals grow and connect.
01
Context
This is a project for the non-profit organisation, Young Transport Professionals (YTP).
It is an organisation that was founded in 2014 to help young professionals within the Australian transport industry connect and network with each other.
It currently has over 1,400 members and is led by an annually nominated committee.
I am leading the rebrand and web development to better represent the organisation.
02
Outlined Problems
Current website is visually outdated and does not drive new membership with a human-centred sitemap, interface and appropriate CTA's.
SEO is not optimised to allow for discoverability.
Their chosen signature colour does not support readability and accessibility.
The logo doesn't integrate well into various social media frames.
Selected typography is difficult to read on various screens.
Branding does not help to differentiate their organisation from others within the same industry.
03
Solution
Provide a full rebrand, with a new set of logos, motifs and colour palette that will help the brand better represent itself within the industry, and differentiate itself from competitors.
Present YTP with a new SEO optimised website, that supports readability and accessibility, through good UX and drives engagement for new membership via. strong CTA's.